Target: Agency
Getting new business is integral to the continued life of an Agency. You are looking for new business, or are in need of a skilled professional for client-facing representation. You've come to the right place.
Website Evolution Strategy
We analyze your existing customer's website and develop an evolution strategy. With this in hand you will possess the key to your customer's growth.
Results: A professional and inspirational client-ready presentation.
Prospective Client Opportunity Analysis and Strategy
Supporting your skilled sales team, we strategize the best approach to close prospective business, taking into consideration your Agency's areas of expertise.
Results: A presentation with a flow that demonstrates why a prospective client would benefit from your services.
A La Carte Consultation Services
Do you have a technology or business challenge not listed in any other section? We provide custom solutions.
Results: A knowledgeable professional with client-facing skills who will represent your business or develop any business or technology solution.
Target: Agency & Business Owner
A successful website will drive traffic based on business goals and support their users better than all competitors.
Discovery Sessions
We will lead your key stakeholders through discovery sessions to identify the backbone elements needed to drive your website development. We may have up to 5 sessions where we discuss:
- Business goals and objectives
- Target audiences and their goals
- The competitive landscape
- Marketing campaigns
- Creative guidelines
- User experience
- Content availability, structure and updates
- Technology requirements
Results: A Business Requirements document that summarizes the needs of your website and provides the inputs needed for all subsequent steps in the website creation process.
Competitive Analysis
You care about your users, show them by getting a competitive edge. We identify what features and functionality is in the market and compare them against your current website road map to help prioritize development.
Results: A detailed competitive analysis document that helps direct the functional road map of your website evolution.
Target: Agency & Business Owner
While business goals may answer the question, "Why do I have a website?", your user's needs will determine what your website should do from a functionality standpoint.
Usability Assessment
The usability assessment analyses your website layout and structure, taking into consideration your business goals, and the needs of your target audience.
Results: A Usability Assessment that provides a road map of suggested improvements to optimize your visitor's experience funneling them into your business goals.
Personas / User Stories
To properly understand what your users are looking for on your website, we must first identify and classify your users.
- Every user has a story that tells us why they are visiting your website and what they want to accomplish
- Each user has specific demographics that will drive how your website interface should be designed to maximize their experience
Results: A Personas document that identifies each user type and their reason for visiting your website, what their goals are, and what functionality they require to meet their goals quickly.
Target: Agency & Business Owner
Before you build the perfect house proper planning is key:
- Blueprints provide room divisions and overall structure
- Upgrades allow you to personalize it and add features others are missing
A website is no different.
Site Architecture / Wireframes
The Site Architecture provides a high-level site map that logically organizes your content so it can be found quickly and in a logical place. The Wireframes use abstract design to identify the functional areas of each page, detailing the behaviour of the various components.
Results: A site map that identifies the optimal website structure. Wireframes that provide the blueprints for the design which will optimize the path for your users.
Functional Specifications
How should the functionality on your site work? What happens if there's an error? How will the user interact with it? The functional specifications document sets expectations for the client and helps the programmer understand your sites' needs.
Results: A functional Specifications document that outlines all of the details of your websites' functionality. This essential deliverable is used by the developer to understand the functionality of each component.
Target: Agency & Business Owner
All the hard work we've put in so far is realised and an informed creative design is imagined and turned into a functioning website. A Content Management System (CMS) is implemented to efficiently display and manage the content of your website.
Product Management
As the Product Manager, we ensure that your website is built to the standards that your customers and key stakeholders expect. The Product Manager oversees the production phase and is responsible for ensuring the highest level of usability.
Results: A professionally managed product that is optimized and built to your expectations.
Design & Development Services
We partner with independent designers and developers, as well as recognized digital agencies to deliver the best possible implementation. Our key partners are:
Results: Leveraging the latest technology solutions we'll build the most efficient product putting you at a strong competitive advantage.
Target: Agency & Business Owner
Delivering a bug free product means proper testing and bug resolution.
Test Planning / Test Data
A test plan identifies the unit tests that individually verify all the functionality and the expected behaviour of your website. The back-end may also require data so that these tests can be executed.
Results: A comprehensive test plan that identifies the unit tests needed to verify the proper execution of all website functionality, and any supporting test data.
Testing / Bug Managements
As bugs are discovered through testing, they are reported into your tracking software (optionally provided). The complete life cycle of the bug is tracked to its resolution, which ensures the project launches on schedule and bug free.
Results: A fully tested website that is fully documented and managed. We may launch a bug tracking system for you to support this process.
Target: Business Owner
A website may be on the web, but that doesn't mean that it'll be seen by everyone. A proper search strategy and execution helps ensure your website is easily found by your target audience.
Search Engine Optimization (SEO)
There are various techniques for getting search engines to properly index your website. Taking these into account, we provide a thorough audit of the content and the code and make recommendations for improvement.
Results: A properly optimized website that can be indexed by search engines, enabling your audience to find your site quickly and based on your keywords.
Search Engine Marketing (SEM)
Paid search results are the most direct way to get to the top of your target searches. We will help you choose the right keywords and get the most from your investment.
Results: A search strategy that helps identify the right keywords to meet your goals.
Target: Agency & Business Owner
Once your website is live, the keys to leveraging the medium are your Brand Advocates. They help broadcast your message and defend you in the wild. They are the natural extension of your brand.
Social Marketing Strategy
We help you figure out where your target audience lives and how to communicate with them; the frequency of updates you'll need, the level of management, the voice to use and the type of media. You'll be provided a sound strategy that will recruit your Brand Advocates to extend your brand. We also partner with social media experts, if you need help executing this strategy.
Results: A Social Media Strategy document that outlines the essentials needed to evolve your brand, get followers, and turn them into Brand Advocates.
